Chris brings a wealth of experience in digital production and content creation, honed over years working in both agency environments and in-house teams. His career began at Marks & Spencer, where he gained invaluable insight into the business and retail sectors, particularly in data analysis and corporate dynamics. This foundation led him to explore web development, where he mastered HTML, JavaScript, CSS, and Flash, contributing to projects such as building custom content for consumer rights organisation Which? and later advancing to the UX team, using Flash as a prototyping tool. 

Transitioning to the agency world, Chris worked with prominent brands across multiple industries, designing and building digital marketing content for companies like Audi, British Airways, Microsoft, Google, Netflix, Rolex and Warner Brothers. His roles spanned across major creative production agencies, communications firms like Wunderman, and major ad agencies such as AMV BBDO and BBH, where he contributed to large-scale campaigns, digital display ads, social media, and email content. 

Over the last few years, Chris has worked with a global beauty retailer, focusing on optimising content production processes, transitioning to an in-house team, and working with a new headless CMS powered by Amplience. In addition to his content production expertise, Chris has led initiatives in process optimization, template creation, and cross-functional collaboration with development, UX, and marketing teams. 

Chris’s expertise lies in the intersection of content production, technology, and process improvement, helping businesses maximise their digital content by optimising workflows and exploiting the full potential of their systems. He is also a tech consultant for an eLearning startup, where he assesses and implements tech solutions to support business growth. 

Throughout his career, Chris has worked across a variety of sectors, collaborating with multiple teams and stakeholders, to design, build, optimise, and lead digital marketing content creation. Whether in agency or in-house settings, his experience spans the full digital ecosystem, and he excels in driving improvements to content creation processes.