Who We Are and How to Contact Us

EchelonVias Ltd
71-75 Shelton Street
Covent Garden
London, WC2H 9JQ, GB

Telephone: +44 (0)1634 558845
Email: enquiry@echelonvias.com

If you have questions about this privacy notice or wish to exercise any of your data protection rights, please contact us using the details above.

What Information We Collect, Use, and Why

We collect and use personal information for various purposes related to providing our creative production, marketing, and advertising services. The information we use, and our reasons for using it, differ depending on the context:

1. Providing Services and Goods (including Delivery)

• Types of information: Names, contact details, addresses, purchase or account history, payment details, credit reference information, health and safety information, account information, loyalty program details, website usage data (including cookies), photographs or video recordings, call recordings, records of meetings and decisions, identification documents, compliments or complaints, and sponsorship-related information.

• Purpose: To deliver services and products, manage orders, process payments, ensure quality and compliance, personalize customer experiences, and maintain business records.

2. Operating Customer Accounts and Guarantees

• Types of information: Names, contact details, addresses, payment details, purchase history, account information (including registration details), security-related information, and marketing preferences.

• Purpose: To set up and maintain customer accounts, fulfill guarantees, resolve service issues, and communicate effectively with customers.

3. Service Updates and Marketing Purposes

• Types of information: Names, contact details, addresses, marketing preferences, location data, recorded images (photos/videos), call recordings, purchase or viewing history, IP addresses, website/app usage data, sponsorship information, and records of consent.

• Purpose: To provide relevant service updates, promotions, and marketing materials that enhance the customer experience and keep you informed about products, services, and opportunities that may be of interest.

4. Research or Archiving Purposes

• Types of information: Names, contact details, addresses, location data, recorded images (photos/videos), call recordings, purchase/viewing history, IP addresses, website/app usage data, personal information used for administering or conducting research, and records of consent.

• Purpose: To improve our services, develop new offerings, understand market trends, and preserve historical records for analysis and strategic planning.

5. Complying with Legal Requirements

• Types of information: Names, contact information, identification documents, and financial transaction details.

• Purpose: To meet our legal and regulatory obligations, including fraud prevention, tax and accounting requirements, and regulatory reporting.

6. Dealing with Queries, Complaints, or Claims

• Types of information: Names, contact details, addresses, payment details, account information, purchase/service history, call recordings, relevant information from previous investigations, customer or client account records, financial transaction details, and correspondence.

• Purpose: To respond to and resolve inquiries, complaints, and claims in a fair, prompt, and effective manner.

Lawful Bases and Your Data Protection Rights

Under UK data protection law, we must have a valid “lawful basis” for using your personal information. These lawful bases include:

• Consent: You have given us clear permission after receiving relevant information.

• Contract: We need to use your data to enter into or fulfill a contract with you.

• Legal Obligation: We must process your data to comply with the law.

• Legitimate Interests: We process your data because it benefits you, us, or others without causing undue risk or harm.

Your data protection rights vary depending on the lawful basis we rely on. These include:

• Right of Access: Request copies and details of your personal information.

• Right to Rectification: Ask us to correct or complete inaccurate information.

• Right to Erasure: Request deletion of your personal information in certain cases.

• Right to Restriction of Processing: Limit how we use your personal information.

• Right to Object: Object to certain types of processing.

• Right to Data Portability: Receive your personal data in a format you can use elsewhere.

• Right to Withdraw Consent: When we rely on consent, you may withdraw it at any time.

To exercise these rights or learn more, contact us using the details in this notice. We will respond without undue delay, and within one month in most cases.

For more information about your rights, including possible exemptions, please visit the ICO’s website.

Our Lawful Bases by Purpose

Providing Services and Goods

• Lawful bases: Consent, Contract, Legal Obligation, Legitimate Interests.

  • Legitimate Interests example: Ensuring seamless project execution and maintaining compliance while respecting personal privacy.

Operating Customer Accounts and Guarantees

• Lawful bases: Consent, Contract, Legal Obligation, Legitimate Interests.

  • Legitimate Interests example: Managing accounts effectively, resolving service issues, and enhancing customer experiences fairly and securely.

Service Updates and Marketing Purposes

• Lawful basis: Legitimate Interests.

  • Legitimate Interests example: Providing timely, relevant service improvements, promotions, and communications that benefit customers while respecting their privacy and allowing opt-outs.

Research or Archiving Purposes

• Lawful bases: Consent, Contract, Legitimate Interests.

  • Legitimate Interests example: Improving services, maintaining historical records, and gaining insights to better serve clients and stakeholders while ensuring minimal risk to individuals.

Legal Requirements

• Lawful basis: Legal Obligation.

  • Required for compliance with laws and regulations, e.g., fraud prevention, accounting, and other statutory duties.

Queries, Complaints, or Claims

• Lawful bases: Consent, Contract, Legitimate Interests.

  • Legitimate Interests example: Handling queries, complaints, and claims to ensure timely, effective resolution, fair treatment, and improved services.

Where We Obtain Personal Information

We may collect personal information directly from you or from:

• Debt collection agencies

• Credit reference agencies

• Providers of marketing lists and other personal information

• Suppliers and service providers

How Long We Keep Your Information

Data Retention
We are currently finalizing our data retention periods for each category of personal information. This section will provide clear, specific details on how long we store your personal data once these periods have been established.

Important: This privacy notice must not be published until our data retention practices have been fully determined and included here. Once completed, we will ensure that retention periods comply with legal requirements and industry best practices, balancing the need to retain information with respect for your privacy and rights.

Who We Share Your Information With

We may share your personal information with:

• Organisations involved in safeguarding, where required

• Professional or legal advisors

• Financial or fraud investigation authorities

• Relevant regulatory authorities

• External auditors or inspectors

• Professional consultants

• Entities required by law (e.g., government bodies)

• The public, via our website, social media, or other marketing channels (e.g., testimonials, images)

• Debt collection agencies

• Suppliers and service providers supporting our operations

We only share the minimum necessary personal information and require recipients to protect it in line with data protection laws.

How to Complain

If you are concerned about how we use your personal data, please contact us first using the details at the top of this privacy notice. We will do our best to resolve your concerns.

If you remain dissatisfied, you have the right to complain to the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Please note: This privacy notice is subject to change. We will update it to reflect any new data retention periods, regulatory requirements, or other relevant changes before it is published.